Whith a varying target audience, find something singular within the brand that tells a simple story.
By volume & distribution, one of Britain’s biggestbrands. Carrera was born out of a gap to provide good performing bikes, for good value.
The brand truth was Carrera bikes were designed to deliver big performances for great value.And the consumer truth were Carrera bikes were the next phase in riding a bike.
So we captured the essence ‘Performance by Design’ and created the ‘Welcome to the New Era’ campaign to announce the new range.